Yashwa Arif

Yashwa Arif

Yashwa Arif, the founder of Urdu Wali Poetry, bridges the gap between traditional Urdu literature and the digital era by curating a premier archive of Shayari inspired by the mastery of Allama Iqbal, Jaun Elia, and Tehzeeb Hafi. Through this platform and his sister project, LovePoetry.pk, Yashwa empowers a global audience to find the perfect poetic voice for every emotion, effectively preserving the cultural legacy of Urdu for the modern world.